Planning a Website? Start Here First

Before you dive into building a new website—or hiring someone to build it for you—it helps to get a few things in order. Taking time to plan upfront can save you stress, money, and a whole lot of back-and-forth down the road.

At New Path Webworks, we guide clients through a smooth, clear process. Whether you’re building your first site or revamping an old one, these five steps will help you prepare for success.

🟦 1. Know Your Audience

Who are you trying to reach? A nonprofit trying to connect with donors needs a very different tone and layout than a local service business.

Tip: Write down your top 2–3 audience types. Think about their age, goals, and what they might want when they land on your site.

🟩 2. Get Clear on Your Goals

Do you want more leads? Online donations? A portfolio? Knowing the purpose of your website helps guide everything—from layout to content to calls-to-action.

Ask yourself:

• What does success look like?
• What should visitors do on your site?

🟨 3. Gather Your Content Early

Many projects stall not because of tech—but because clients don’t have content ready. Start gathering:

• Your logo and brand colors
• Photos (headshots, team shots, office, products)
• Written content: about your business, services, contact info, etc.

Don’t worry if it’s rough—we can always help polish it.

🟧 4. Make a Wish List

What sites do you love? What features do you want? (Booking forms? Testimonials? Blog?) Having a list of features and inspiration helps your designer get the vision right from day one.

🟥 5. Choose the Right Partner

Whether you’re DIYing or hiring someone, work with someone who listens, asks questions, and supports your goals—not just someone selling you features.

At New Path Webworks, we work side-by-side with you—offering hands-on help, honest guidance, and personalized service every step of the way.

💡 Closing Thoughts

Launching a new website should feel exciting—not overwhelming. By spending just a little time planning ahead, you’ll set yourself up for a smoother build, a better outcome, and a site that truly works for you.